How can companies use AI for research without compromising quality?
AI can make market research faster and help researchers analyse larger amounts of information, but this does not automatically lead
Are annual market reports still enough for making strategic decisions?
Traditional market research provides valuable insights, but periodic reports may not capture important developments between assessments. AI-supported continuous market intelligence
Human and AI Collaboration: Why AI Needs Direction, Not Just Oversight
The more capable AI becomes, the more tempting it is to remove people…
The Challenge of Signal and Noise
Organisations today have access to an extraordinary amount of information about their markets,…
From Relevant Data to Usable Insights
Turning relevant data into usable insights requires more than accurate research. Clear structure, visualisation and strategic context help teams understand
What the 2025 Nobel Prize in Economics Teaches Us About Innovation
This year’s Nobel Prize in Economics highlights how deeply economic growth depends on innovation. The award went to Joel Mokyr,
Complex Insights in the AI Era
Creating complex insights with AI is possible, but relevant outputs still depend on clear framing, reliable sources, and human interpretation.
Brain Ergonomics Practices
Deep work collapses when we’re pinged every 4 minutes. Learn Catapult’s brain-ergonomics playbook for protecting focus and cutting 23-minute refocus
Challenges With Internal Alignment
Over the past few years, one pattern we’ve observed in our research is the challenge of internal alignment, particularly when