Human and AI Collaboration: Why AI Needs Direction, Not Just Oversight
The more capable AI becomes, the more tempting it is to remove people…
From Relevant Data to Usable Insights
Turning relevant data into usable insights requires more than accurate research. Clear structure, visualisation and strategic context help teams understand
Feasibility Check: How We Validate Opportunities
A feasibility check helps clarify strategic opportunities, define the right research questions, and identify where market research can create the
Why Generic AI Reports Can Mislead Strategic Decision-Making
Generic AI reports can look polished and useful, but they may create false clarity when source context, verification, and human
When Helpful AI Becomes Friction
AI can speed up research and knowledge work, but overly detailed or misaligned outputs can create more review work, cognitive
Complex Insights in the AI Era
Creating complex insights with AI is possible, but relevant outputs still depend on clear framing, reliable sources, and human interpretation.
ESG: Expanding Beyond Basics
ESG rules like CSRD, CSDDD and the SEC climate rule demand deeper supply-chain data. Discover how new ESG platforms close
Brain Ergonomics Practices
Deep work collapses when we’re pinged every 4 minutes. Learn Catapult’s brain-ergonomics playbook for protecting focus and cutting 23-minute refocus
Challenges in Health Data Management
Finland’s healthcare generates oceans of data, yet 97 % goes unused. Learn how secure integration can unlock AI-powered, preventive care
Challenges With Internal Alignment
Over the past few years, one pattern we’ve observed in our research is the challenge of internal alignment, particularly when