We’re all aware that healthcare systems — in Finland and around the world — are under increasing pressure. Between resource constraints and an aging population, the challenges are mounting. Fortunately, technology continues to offer new ways to help.
One key area that stands out in our research projects is data management. People now generate huge amounts of health data through smartwatches, rings, and other wearables. Add to that the data produced during every healthcare interaction, and it’s clear we’re not short on information.
And yet, up to 97% of healthcare data goes unused (World Economic Forum 2024).
The real challenge isn’t a lack of data — it’s integrating it in a secure, compliant, and meaningful way. If we can connect the dots, we unlock the potential for AI-powered insights: earlier detection of illness, more accurate diagnoses, and truly personalized health plans.
Breaking down data silos isn’t just a technical goal — it’s a major step toward more preventive, efficient care that eases the load on healthcare professionals.
Any discussion of integration must fit inside Europe’s tightening privacy and interoperability frameworks:
By aligning solutions with these rules from day one, we avoid costly re-engineering later and build trust with patients and professionals alike.
Kira is a Research Analyst & Consultant at Catapult, analysing data across diverse industries and sectors.
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The collection of researches in various industries and verticals is crafted by our in-house business thinkers, data analysts and growth hackers.
