When a company makes decisions based on data analysis (big data in particular) it is called “data-driven”. There is no need for guesswork and speculation when the support for decision-making is clearly visible from the evidence of the analysed data.
Sources for data are virtually infinite, and it is therefore important that data can be understood and segmented, otherwise analysis of the data is done in vain. Tools and analytics can aid in data processing.
The terms data analytics and data analysis are often used interchangeably, although they are not the same thing. The data gathered from data analytics is put to use with data-driven analysis methods. In other words, data-driven analytics is simply the information or the tool used to gather information.
By implementing data-driven decision making, one can predict trends, future profits and much more.
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