Case study - Education technology market research
This research was conducted for a Finnish university. For this research we investigated the education technology market to assist in the modernisation and digitalisation of the university's educational service offering.
The challenge
The modernisation and digitalisation of the university’s educational service offering
The process
The outcome
What we delivered for the customer
The challenge
The university was looking for solutions that help with the modernisation and digitalisation of their educational service offering, which can serve both degree and continuous learning programs. The topic was broken down into 5 specific interest areas:
1. Admin tech
2. Evaluation tech
New technologies for assessment, evaluation and exam processes, new ways of evaluating performance and conduct
3. Guidance tech
Technologies to be used in the student guidance process through the entire education path, from student prospects to alumni
4. Online courses
New technologies for online course platforms or education design programs
5. Platform tech
Technologies related to new learning platforms, social platforms, digitised curriculum planning and customisation
The process
Client feedback
from two people involved in the project
“Impressive knowhow, fast response, professional work.”
“Excellent customer orientation and results”
How we narrowed down the scope during the research process
1.
Over 2 Million companies
We operate with a data pool of +2M tech & innovation companies. All two million companies cannot be relevant to one client. So we start reducing the noice by filtering the data pool.
Our database doesn’t consist of the world’s largest corporations purely based on their revenue or maturity. Instead it focuses on companies that are innovative and provide solutions to modern day problems.
The database is also constantly growing as more companies are found around the world.
2.
1252 companies
Of the +2 million companies, we could find 1252 relevant companies that operate around the interest area. This was done by creating a detailed search query and by filtering companies from the chosen geographical area as well as including and excluding certain kinds of companies.
Example keywords include:
- edtech
- student management systems
- interactive learning
- learning platform
3.
103 companies
Creating a longlist requires more detailed mining. For this we apply natural language processing (NLP) & keywords to further filter the results, narrowing the list down to 103 relevant solutions on a long list.
4.
12 companies
With the use of feedback and discussion from update meetings, we managed to narrow the list down to 29 relevant solutions.
However, only the 12 most relevant cases were selected for presentation.
The outcome
Market overview
Investment landscape and general information about the market
Investment breakdown
Breakdown of the investment landscape
Investors analysis
Comprehensive analysis of the top 4 investors from each geographical focus area
Market segmentation
5 major segments in the edtech market
Client feedback
from two people involved in the project
“Professional, customer-driven service, value for money.”
“Devotedness.”
Aftermath
With the widespread adoption of software-based services and innovations, education has fallen under the B2C umbrella, creating several novel offerings and deploying new learning models. Additionally, COVID-19 has had a strong impact on the education market. It has fueled investment opportunities speeding up the digital transformation of players in this field.
The project brought a comprehensive picture of the education technology market as well as a deep-dive into some interest areas based on the university’s specific needs. Consequently, this accelerates the university in digitalising and developing its educational service offerings, which serve in both degree and continuous learning programs. Ultimately, this will improve the overall experience at the university, including teaching, studying, research, etc.
It’s a great honour to be a part of this journey towards the modernisation and digitalisation of the education market!
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